Marketing and Content Manager
Location:
HQ (Remote)
Workspace:
Remote
Job Type:
Full Time / Exempt
Salary:
$75,000
Reports To:
CEO
About the Role:
You fill the stands and grow the LiveHoopsTV audience. You will run TBF's marketing in every host city and create the content that makes our teams, players and sponsors look great.
Requirements:
What you will do:
• Plan and run marketing for each city: digital ads, email and SMS, social, local media and community outreach.
• Drive ticket sales (day passes, 3-day passes, 1891 Club) and LiveHoopsTV pass sales.
• Manage TBF's brands and social channels: The Basketball Festival, Midmajor Showcase, HOOPBOREE, GETSEEN, LiveHoopsTV and more.
• Produce or commission content: highlights, player features, sponsor content and recap videos.
• Manage PR, media days, influencers and press credentials.
• Report weekly on ticket sales, streaming purchases and campaign results.
How success is measured:
• Paid admissions and ticket revenue per city.
• LiveHoopsTV passes sold.
• Social following and engagement; earned media.
What you bring:
• 4+ years in marketing for sports, live events or entertainment.
• Hands-on with paid social, email and content production.
• Data-driven: comfortable tracking spend against sales.
Nice to have:
• Experience marketing a festival or tournament across several cities.
About The Basketball Festival:
The Basketball Festival (TBF) is a multi-city early-season basketball event that puts mid-major NCAA Division I programs and elite high school teams on one stage. Each November, TBF hosts a three-day festival in each host city: the Midmajor Showcase™ (D1 men's), HOOPBOREE® (D1 women's, from 2028) and GETSEEN® (elite boys' and girls' high school), surrounded by the Basketball Village™ fan fest, the 1891 Club™ courtside hospitality lounge and The Kickoff™ opening night. Every game streams on our own platform, LiveHoopsTV™. We launch in Atlanta in November 2027 and grow to Philadelphia (2028), the Midwest (2029) and the West (2030).