Director of Sponsorship Sales
Location:
HQ (Remote)
Workspace:
Remote
Job Type:
Full Time / Exempt
Salary:
$135,000
Reports To:
CEO
About the Role:
You will build and lead the sponsorship sales team, turn today's in-kind partners into cash partners, and sell our presenting, official, experience and community packages in every market we enter, including multi-city deals with national brands.
Requirements:
What you will do:
• Own the annual sponsorship revenue target for every host city and for the company overall.
• Personally sell and negotiate the largest packages: Presenting Sponsor, HOOPBOREE Presenting Sponsor and the Official Partners, with deposits on signing and balances before the event.
• Build multi-city and multi-year packages for national and regional brands.
• Hire, train and manage the Account Executives, setting individual quotas, territories and pipeline standards.
• Set pricing, packaging and inventory rules with the CEO; keep the sponsorship prospectus current for each new city.
• Run the CRM and a weekly pipeline and forecast review; report bookings, collections and renewals to the CEO.
• Work with the Partnership Manager and Director of Operations so every promised asset is delivered and renewals start early.
How success is measured:
• Cash sponsorship sold as a share of each city's package value (targets: 75% in a city's first year, rising to 90%).
• Total sponsorship revenue and cash collected before each event.
• Renewal rate of returning sponsors; number of multi-city partners.
What you bring:
• 8+ years of sponsorship or partnership sales in sports, live events or media, including 3+ years leading a sales team.
• Record of closing six-figure deals with national or regional brands.
• Strong network among brand marketers, agencies and local businesses.
• Comfortable building pricing, proposals and contracts from scratch.
Nice to have:
• Experience selling college athletics, tournament or festival properties.
• Existing relationships in Atlanta, Philadelphia or other target markets.
About The Basketball Festival:
The Basketball Festival (TBF) is a multi-city early-season basketball event that puts mid-major NCAA Division I programs and elite high school teams on one stage. Each November, TBF hosts a three-day festival in each host city: the Midmajor Showcase™ (D1 men's), HOOPBOREE® (D1 women's, from 2028) and GETSEEN® (elite boys' and girls' high school), surrounded by the Basketball Village™ fan fest, the 1891 Club™ courtside hospitality lounge and The Kickoff™ opening night. Every game streams on our own platform, LiveHoopsTV™. We launch in Atlanta in November 2027 and grow to Philadelphia (2028), the Midwest (2029) and the West (2030).
