TBF Staff
Jan 31, 2026
A first‑of‑its‑kind basketball festival bringing together major programs, top prospects, and immersive fan experiences
The Basketball Festival, a groundbreaking new celebration of the sport, today announced the launch of its inaugural three‑day event featuring 24 NCAA Division I men’s basketball games and 16 elite high school matchups, all presented on a national stage and broadcast live on LiveHoops.tv, with anticipated viewership exceeding 1.6 million over the event window.
Designed as a first‑of‑its‑kind basketball showcase, The Basketball Festival brings together top college programs, rising high school stars, and a dynamic fan atmosphere, creating a high‑energy platform that highlights the sport’s culture, competition, and community.
A New National Platform for Hoops Excellence
The Basketball Festival will host a competitive lineup built to attract fans, scouts, and media nationwide. Each day features marquee matchups, curated pairings, and special spotlight games that elevate both established NCAA programs and the next generation of high‑impact recruits.
“We’re building an event that celebrates every dimension of basketball—elite competition, fan engagement, and media innovation,” said Leigh Gayden, CEO and Founder of The Basketball Festival. “Our goal is not just to host games, but to create a platform that showcases the full energy and culture of the sport at every level.”
Elevated Production, Elite Matchups, and Expansive Reach
All games will be broadcast on LiveHoops.tv, the all‑new OTT platform developed specifically for premium basketball events. With multi‑camera production, advanced graphics packages, and interactive viewing features, LiveHoops.tv brings fans closer to the action than ever before.
Organizers expect strong national interest from fans, media partners, and sponsors due to the combined presence of top‑tier college programs and elite high school talent.
Opportunities for Sponsors and Partners
The Basketball Festival offers a comprehensive suite of sponsorship opportunities—from presenting partners to court‑level branding to digital integrations across LiveHoops.tv. Early interest from national brands reflects the event’s strong positioning within the basketball calendar and its projected multi‑million‑viewer media footprint.
A Three‑Day Celebration of Basketball Culture
Beyond the on‑court action, the Festival will include:
Fan zones and interactive experiences
Sponsor activations
Live entertainment
Community engagement programming
Exclusive behind‑the‑scenes content on LiveHoops.tv
Details on the full schedule, participating teams, and ticket sales will be announced in the coming months.
About The Basketball Festival
The Basketball Festival is a premier multi‑day basketball event designed to showcase the sport’s highest levels of talent across NCAA Division I and elite high school competition. Built on innovation, fan engagement, and top‑tier production, The Basketball Festival is positioned to become a flagship event on the national basketball calendar.
Media Contact
The Basketball Festival – Media Relations